So you are moving, and not sure if your home will not bring top dollar or sell quickly in its current state. Sure you could just run a vacuum and hope that potential buyers fall in love with your home. After all, you've enjoyed it just the way it is for some time now!
But here's the kicker - how you live in a home is very different than how you sell a home. Buyers need to see your home, not your lovely furnishings or family memorabilia. A stager's job is to feature the home itself and appeal to the widest range of buyers possible. It's not about your personal taste, it's about marketing.
Okay, so you realize you could use the help of a professional stager, but what where do you begin? What should you expect? How much does it cost? Is it just like on TV? Will you be uncomfortable? These are some of the questions I often hear from homeowners. Hopefully the following FAQ's will help put your mind at ease!
How does the process work?
If you hire a stager to do a consultation, you'll end up with a detailed report of findings with a "to do" list for you to complete the staging work yourself. The stager will tour your home and take lots of pictures and notes. Not sure you want to do the work yourself? The stager will always be happy to provide an estimate to do the staging work for you. Plus, you will be equipped with a customized list of "to-do's" to prepare for home showings.
Will the stager always rent furniture?
Staging is effective for both vacant and occupied homes. A stager will rent furnishings for a vacant home and buy the appropriate accessories to finish the home. For an occupied home, the stager will work with the homeowner's furnishings, and supplement items where necessary.
Is it like on TV?
Yes and no. Yes, stagers make a big difference in how a home is presented to buyers. But don't expect every stager to want to knock down walls, and bring their own construction crew who doesn't charge for their labor time. This is the real world!
Will I be uncomfortable?
Any advice your home stager gives you is purely based on appealing to your target market, not your personal decorating style. And while living in a staged home can be uncomfortable, take comfort that it is only temporary, and will most likely save you money in terms of a faster sale and a higher asking price than if your home were not staged.
How much does it cost?
Consultations vary depending on the size of your home.
What will I get out of it?
Staging is an investment to help your home sell faster and for top dollar. While your qualified real estate agent will provide their expertise to price the home appropriately, the stager will help make it show better than other homes in that price range. A staged home typically sells 50% faster than an unstaged home. The faster a home sells the less chance you'll need to reduce your price! Staging expenses can be tax-deductible as well. Consult with your tax advisor for details.
How do I find a stager?
You are here! EastSide Home Staging. Hopefully I've been able to put some of your "Home Stager" fears to rest. As the home market becomes more competitive, savvy homeowners are realizing the value of home staging.
My house isn't worth being “professionally staged”
Even spending a mere $100 for an initial consultation should net you thousands in return and speed of sale based upon statistical data. In the previous statistics, unless the house is under 50K this argument is invalid.
The housing market is good and my house doesn’t need to be staged to sell
You’re right. Every house will sell…it’s a matter of when and for how much. Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged? Remember, professionally staged homes sell on a conservative average for 6%+ more*. If your home sold for 400K un-staged it probably would have sold for 425K staged.
Why can’t I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what professionals are for and that is where the greatest returns come in.
Can’t home buyers use their imagination and look past the decor?
Only a mere 10% of home buyers can actually visualize the potential of a home. This is why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.